Privacy Policy

1. Overview

At Ezmera Beauty Concept, we respect your privacy and are committed to protecting your personal information. This policy explains how we collect, use, and safeguard your data when you visit our website, interact with us, or make purchases in-store or online.

2. Information We Collect

We may collect the following categories of data:

• Contact Details: Name, phone number, email, postal address.
• Account Information: Username, password, preferences, purchase history.
• Payment Information: Card or transaction details (processed through secure third-party gateways).
• Usage Data: IP address, browser type, pages visited, device information.
• Marketing Data: Your communication preferences, responses to promotions, and interactions via WhatsApp or SMS.
• Business Information: Salon or business name, professional license, and related purchase records (for B2B clients).

3. How We Use Your Information

We use your personal data to:

• Process and fulfil orders or service requests.
• Provide customer support and respond to inquiries.
• Send order updates, confirmations, and after-sales assistance.
• Improve our products, services, and website experience.
• Send marketing promotions, offers, updates, and event invitations via email, SMS, or WhatsApp.
• Conduct analytics, surveys, and service improvements.
• Comply with legal requirements or enforce our Terms & Conditions.

4. Legal Basis for Processing

Your information is processed based on:

• Your consent (for marketing communications).
• Performance of a contract (order fulfilment and service delivery).
• Legitimate business interests (customer management, fraud prevention, analytics).
• Compliance with legal obligations.

5. Marketing Communication & Opt-Out

By providing your contact details, you agree that Ezmera may send promotional messages through email, SMS, or WhatsApp.

You can withdraw consent anytime by:

• Clicking the unsubscribe link in our emails.
• Replying “STOP” to SMS or WhatsApp messages.
• Contacting us directly at ezmerabeauty@gmail.com.

We respect your preferences and will promptly honour your opt-out request.

6. Data Sharing & Disclosure

We may share your data with:

• Service providers (payment processors, delivery partners, IT support, marketing platforms).
• Business partners and training/event collaborators where relevant.
• Legal authorities when required by law or to protect our rights.

We do not sell, rent, or trade your personal information.

7. Data Security

We implement strong administrative, technical, and physical safeguards to protect your data from unauthorized access, misuse, or disclosure.

Despite our best efforts, no online system is completely secure, so you share information at your own risk.

8. Retention

Your data will be retained as long as necessary for order fulfilment, legal compliance, or business purposes. When no longer required, data is securely deleted or anonymised.

9. Your Rights

You may:

• Request access or correction of your data.
• Request deletion (subject to legal retention obligations).
• Withdraw consent for marketing.
• Request data portability (where applicable).

To exercise your rights, contact us at ezmerabeauty@gmail.com.

10. Children's Privacy

Our website is not intended for individuals under 18 years of age. We do not knowingly collect data from minors.

11. Cookies & Tracking

We use cookies and analytics tools to understand visitor behaviour and improve our website. You can disable cookies in your browser, though some features may not function properly.

12. Policy Updates

We may revise this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

13. Contact Us